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12:00 - 15:00


Gumption, Antwerpen

Personal invitation only



11:45 Welcome coffee

12.00 Start of the masterclass
Erwin Verstraelen, chairman CIOforum

12.10 Towards a new vision on transforming HRM

Johan Driessens, Chief Enthusiasm Officer and founder at Branded.Careers &
Ann Flipkens, Chief Inspiration Officer at Branded.Careers

Johan Driessens has been awarded Global emerging employer branding leader at the International Employer Branding Summit in Prague, 2018. As Chief Enthusiasm Officer he measures his success by evaluating the average amount of smiling employees in the organization. Together with Ann Flipkens, Chief Inspiration Officer, they will provoke us with their unique employer, employee experiences combined with digital insights.

13.00 Lessons Learned from Proximus’ digital transformation journey and the strategic program ‘Transform the Way We Work’

Peter Vandermaesen, Director Empowered Organisation Program & 
Serge Peeters, Director HR Services & Operations at Proximus

Peter and Serge will reveal the most important lessons learned from Proximus’ digital transformation journey and the strategic program ‘Transform the Way We Work.’ The aim of this program is to transform Proximus to a more agile organization consisting of autonomous, empowered teams that deliver true customer value at fast pace. Thereto, Proximus focused on 3 priorities: way of working practices (e.g. Design Thinking, Scrum, …), Enablers (e.g. Talent Development, Processes, …) and Mindset (e.g. Organization culture, Leadership, …). Peter and Serge will share their unique experience from their own viewpoints, illustrating the challenges in digitalization, automation and optimization of the core HR processes. 

13:45 Panel debate: 9 takeaways on transforming HRM

Moderated by Koen De Maere, researcher digital strategy and governance at University of Antwerp, Antwerp Management School; and Information manager at BASF 

The panel members wil represent AMS (Antwerp Management School), Branded.Careers, Proximus and the Port of Antwerp.

Nowadays, the digital transformation of Human Resources Management (HRM) is high on the agenda of most business executives. Moreover, HRM is said to be ‘at the heart of the digital transformation’ in view of their responsibility to develop the next generation digital savvy workforce and to attract and retain top talent. However, despite significant efforts, the majority of Chief Human Resource managers still consider their organization below the average level of digital advancement. The aim of this panel debate is to discuss with experts from HR, ICT and academia what practitioners can do to speed up the digital transformation of the HR processes within their organization. Thereto, the debate will focus on three key concerns: which HR processes are most important within the context of a digital transformation?, what technologies enable such a transformation?, what are recommended best practices in the context of ICT governance? As a result, the panel will provide you with 9 key takeaways to apply within your organization as from the start of the next day…

15.00 Wrap up and end of the Masterclass