Impact Day (Business impact)

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16:00 - 19:00


Salons Van Edel, Wilrijk

F2F event

15.30 Welcome & Registration

16.00 Introduction by Peter Vermeylen, Chairman CIOforum & Corporate IT Director Ardena

16.15 The Rise of New Work, by Michael Brenzel, Chief Workspace Evangelist, Google Cloud

Michael Brenzel focuses on Thought Leadership for Future of Work and driving the awareness of Google Workspace. Before joining Google, he was in several leadership positions at the research company Gartner and worked in the Telco and IT industry over many years. His experience with Google Workspace goes back to the beginning of 2006 where he was one of the first beta testers.

16.45 Where digital transformation and innovation team up by Iryna Baranenko, Manager Business Applications and member of the IT-leadership team, Materialise

Materialise, a grassroots Belgian company listed on the NASDAQ, is a multinational company driving innovations in 3D printing software and services for the industrial and medical markets. It holds a unique position in the additive manufacturing market, offering automated software solutions and certified printing services, the result of world-class engineering through the past 30 years. Its revenue nearly doubled between 2014 and 2019 thereby solidifying its position in the 3D Printing market as the leading player.
Materialise has more than 2000 employees globally and continues to grow. In order to support this growth, to make operations more effective and to enable new businesses, Materialise decided a couple of years ago to completely transform its application and infrastructure landscape. It is an ambitious journey towards digital transformation called Tiger that will take a number of years to complete and also links to its drive for continuous innovation.

17.15 Break

17.45 Building Technology that helps people do more for the Planet by Bas Baars, Head of Marketing, Google Cloud Benelux

Bas Baars focuses on building Google Cloud’s market presence in the Benelux region. Before joining Google, he held several international marketing leadership positions in the telecoms and networking world, with companies like Avaya and Mitel. Since joining Google in 2018, Bas held several international marketing leadership positions across EMEA and was closely involved in Google’s global sustainability workgroups.

18.15 Digital@Bekaert by Gunter Van Craen, Chief Digital and Information Officer

In this keynote speech, Bekaert’s Chief Digital and Information Officer will talk about the company’s digital transformation journey as part of the 3 key strategic pillars: Innovation, Digital and Sustainability.
He will go into details about the initial results of delivering on the digital ambition, as well as share how the smart integration of digital technologies, processes and competencies have been enabling broad change in Bekaert on its journey to go beyond steel.

18.45 Closing by Peter Vermeylen

19.00 Networking opportunity accompanied by food and drinks with pitches at booths of Extreme Networks, Google & Gumption (Rank 1)

21.30 End of the Event


Event partners

Extreme Networks delivers end-to-end, cloud-driven networking solutions and top-rated services and support to advance our customers’ digital transformation.  


Google Cloud accelerates organizations’ ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.  


Gumption supports driven entrepreneurs and starters who offer innovative solutions and services for digital transformation and process improvement. Through financial, strategic and operational support, Gumption gives them space to focus on essential matters: people, customers, services and business development. As a business group, Gumption wants to be the sparring partner and source of inspiration for business and IT executives.  


Members only

13.00 Welcome & Registration

13.30 Introduction by Peter Vermeylen, Chairman CIOforum & Corporate IT Director Ardena

13.35 Managing Change, the absolute secret to success for an effective CIO by Harley Lovegrove

The Masterclass will be given in English and will cover topics including:

  • Identifying the big change challenges facing CIO’s today
  • Looking at advanced ways of managing one’s stakeholders and influencers
  • Choosing an appropriate change management strategy
  • Concluding with sharing our expert tricks and tips

A copy of Harley Lovegrove’s ‘The Change Manager’s Handbook’ will be available for each of the participants

15.00 Closing by Peter Vermeylen, Chairman CIOforum & Corporate IT Director Ardena


Event partner

The Bayard Partnership is a multi-disciplinary group practice focused on supporting our clients in interim-, change-, program- and project management.